Hallo! Based in Berlin · Open to new roles
I turn complex products into clear, trustworthy experiences.
I’m Madiha, a Senior Product Designer with 6+ years across healthcare, SaaS and consumer products. Trained as an industrial designer, I design across screens, services and physical products.
Healthcare
SaaS
Service design
Design systems
Accessibility
Industrial design
ME
YOUR PORTRAIT HERE
Currently
Senior Product Designer at Easybell
6+ years
designing digital products
25%
faster task completion on core Easybell journeys
MENA Grad Show
exhibited healthcare service project
Best Social Innovation Award
Salford & Co.
SELECTED WORK
Case studies
PROJECT IMAGE
SaaS · Telecom · 2023–now
Easybell — Making a complex telecom account feel simple
Redesigning customer account and website journeys for a German telecom SaaS: research, information architecture, card sorting, UI and design system.
Read case study →
PROJECT IMAGE
Healthcare · Service & product design · Graduation project
Shefa Masr — Bringing dialysis to patients outside Cairo
A mobile dialysis vehicle and companion app that brings treatment, booking and state-funded paperwork to patients in underserved regions.
Read case study →
BEYOND SCREENS
Industrial & product design
My background is in industrial product design: form, materials and making. It still shapes how I think about digital products.
HOW I WORK
Calm design for high-stakes moments
01
Frame the real problem
I start with people, data and constraints before pixels: interviews, journey maps, analytics and usability tests.
02
Design for trust
Healthcare, contracts, payments: I design journeys where clarity, accessibility and error-prevention matter most.
03
Build systems that scale
Components, tokens and patterns that keep growing products consistent, built in close collaboration with PMs and engineers.
TOOLBOX
Figma
FigJam
Prototyping
User research
Usability testing
Journey mapping
Information architecture
Design systems
Rhino
KeyShot
Adobe CC
Let’s make something clear together.
I’m open to Senior Product Designer roles in Berlin and remote. The fastest way to reach me is email.