ABOUT ME
Hallo, I’m Madiha.
I’m a Senior Product Designer in Berlin with 6+ years of experience turning complex products, workflows and information into clear, trustworthy experiences. I studied industrial product design in Cairo and social design in Berlin, so I care as much about how a service works in real life as how it looks on screen.
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What I care about
Human-centred
Healthcare taught me to design for people on their hardest days.
Evidence over opinion
Research, testing and analytics guide my decisions; when there is no data, I say so and state my assumptions.
Accessible by default
Readable contrast, clear language and inclusive flows are part of the work, not an extra.
Experience
Jan 2023 – present · Berlin
Easybell — Senior Product Designer
Consumer journeys, account and operational tools, Planfinder onboarding and the Easybell design system.
2021 – 2022 · Berlin
INQbaker — Product Designer
End-to-end product design for an early-stage startup, web and mobile, working directly with founders and engineers.
2020 – 2021 · Design consultancy
MOKMO & Guts — Product Designer
B2C and B2B digital products, stakeholder interviews, usability testing and high-fidelity UI.
Education
SRH Berlin University — M.A. Social Design & Sustainable Innovation
Thesis: SoundSteps, accessible learning for children with hearing impairments
German University in Cairo — B.A. Product Design
2016 – 2020
Recognition
Best Social Innovation Award — Salford & Co.
MENA Grad Show — Shefa Masr mobile dialysis service
Skills & tools
Product strategy
User research
Usability testing
Journey mapping
Service design
Information architecture
Interaction design
UX writing
Design systems
Accessibility
Prototyping
Figma
FigJam
Jira
Rhino
KeyShot
Adobe CC
Languages
Arabic (native)
English (fluent)
German (add your level)